For most retail businesses, there are more signage options than there are places to put signs. Selecting the right signage will always be a function of the space available and the products or services being sold, but there are definitely some types of signage that no business should be without. Below are some must have signage solutions for everyone in retail.
Start With Business Signs
Every side of your building that is visible to traffic should announce who you are, and if necessary, what you provide. Business signs will often be your point of first contact with customers. They let new visitors know when they have found you and advertise your business to potential customers. Business signs are also instrumental in branding as a result of how many impressions they make over the course of a day. They are a nonnegotiable aspect of a successful signage strategy, but that doesn't mean that they are inflexible. The style and material of your business signs are very much customizable. Larger stores are frequently best served by channel letters, while a smaller store may find that a custom sign allows them to do a little bit more.
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Capitalize on Foot Traffic
If your retail location sees foot traffic, it can convert new customers with sidewalk and window signage. Sidewalk signs are typically A-frame signs that support chalkboards, removable letters, or replaceable banners. Their customizable nature makes it easy for you to highlight sales and events or target your messaging. Sidewalk signs also allow you to use your full windows for displays. Window signs can be anything from low-cost custom decals to full-length banners. Whether your application is temporary or permanent, there are plenty of custom options that will allow you to capture the attention of people passing by.
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Clear In-Store Signage Can Earn You Repeat Business
If you are in a competitive retail field, any advantages you can make might be the difference between a one-off visitor and a brand evangelist. In-store signage that is both easy to read and informative is essential. Basic informative signage regarding departments or sales can be done easily with hanging banners and decals for the floors and walls. A customer who feels in control of their shopping experience is more likely to feel comfortable in your store. Comfort plays a large role in turning a prospective customer into a buyer.
If you start with a display for capitalizing on foot traffic, informative in-store signage, and eye-catching businesses signs, you'll be in a great position to determine if and where you need supplementary signage. Designing a signage plan for a new retail location can be daunting; by starting with these recommendations and working closely with marketing and signage professionals, you can avoid becoming overwhelmed by options!
