The client/company relationship is a special one, and this tends to be even more true for small businesses. Gift giving is a way to show appreciation and thanks for this special business relationship. A holiday gift should be thoughtful and personal, and that starts with a handwritten note. The note doesn't have to be overly long, just long enough to reinforce that this is not a gift of obligation, but rather one of celebration. The perfect note is crucial, but it's just the first step.
Your promotional materials are not a gift
Feel free to offer your clients branded merchandise, but don't try to pass a mug with your logo on it off as a holiday gift. People rarely keep branded products for long or display them prominently. In many cases, giving these items as holiday gifts is seen as uninspired. Some clients may even interpret it as a bid for free advertising. The holidays are about showing people that they're important to you, not advancing your brand.
Find out what's happening in Buffalo Grovewith free, real-time updates from Patch.
To that end: make it personal
If you know a hobby or interest of your client, try to find a way to incorporate that into your gift. If you and your clients frequently golf together, consider getting them something monogrammed like a crate of golf balls or a cover for their driver. You know that they'll find it useful and it demonstrates that you value the time you spend together. If your client has a pet, then consider getting them healthy treats. It is a thoughtful gesture that will not be forgotten.
Find out what's happening in Buffalo Grovewith free, real-time updates from Patch.
Keep it local
Build a custom gift basket filled with your favorite local products and others that you think your clients will love. By giving them some of your favorite things, you are providing more opportunities for you to connect and strengthen your relationship. Demonstrating support for local businesses is an excellent way to show your loyalty.
Picking out the perfect holiday gifts for your clients can be difficult, but it is well worth it. A great gift sets the tone for the next year and lets your client know just how much you care. We hope you find these tips useful and impress your clients with thoughtful holiday gifts!
