With Halloween behind us and Thanksgiving fast approaching, 'tis almost the season for holiday promotions. The first waves of holiday shopping catalogs have already appeared with the Sunday paper. Don't worry though, if you haven't started planning a holiday promotion yet, it’s not too late. Below are some tips and ideas for successfully promoting your business during the holidays.
The holidays are a great time for promotions for a number of reasons. This is largely due to the effects of gift shopping. Shopping for other people brings new faces into businesses, and a well-run promotion can lead to repeat business. Also, the sheer volume of holiday shopping has many people looking for deals. A well-timed sale encourages potential customers to check out your products and services. It also provides incentive for your existing customers to turn to you for gifts. With the potential for new customers, and increased business from existing ones, making the most of your holiday promotion is great way to close out the year.
Theme is a good starting point when it comes to designing any promotion. There is one major theme decision to make: specific or general. Is your promotion structured around a single holiday, such as Christmas, or is it a general winter holidays promotion? Both of these are equally valid choices, it really boils down to what you think your demographic would prefer. Large chain stores typically opt for general promotions to avoid alienating anyone in their large customer base, as religion can be a tricky subject. Smaller businesses with strong client relationships may not have to worry about being misinterpreted in that regard.
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The keys to a successful promotion transcend theme. Since holiday promotions are popular with consumers, they are also popular with businesses. Identify ways to differentiate your promotion from your competitors. Holiday shopping can be a stressful experience so consider looking for ways to make your store hassle-free. Extra staff during peak times and gift packages of popular products are two ways you can improve the consumer experience and set your promotion apart.
One of the most fun things about winter promotions are the decorations. The holidays are a great excuse to go overboard on decorating. Getting people in the holiday spirit is a surefire way to make them remember your store. Custom signage and banners let you blend holiday decorating with product promotion. Establishing a measurable goal, knowing your demographic, and setting yourself apart are essential steps to a successful promotion, but it’s important that you don't forget to make it fun. If you'd like more information about bringing holiday cheer to your promotion, don't hesitate to contact Signarama Buffalo Grove. Cheers to having a successful holiday promotion!
