What Is The Point of Point-of-Sales Signs?

A point-of-sale sign is more than just a piece of paper that is taped to a cash register.  A point-of-sale sign is a sign that educates and informs your buyers all while reminding them that there are other products or services available to complement the ones they're considering. 

There are many options to consider when looking for a POS sign.  You can grab customers’ attention with a graphic wall wrap at the back of the store, posters, a floor banner or even temporary graphics placed in windows or doors.  When creating a point-of-sale sign, it’s important to keep in mind what you want your customers to learn, and ultimately, what action you want them to take.

Your business may have many other products and/or services that your customers aren’t even aware of.  As much as you may wish that all of your employees could take the time to educate your customers on all that you offer, this is not always possible.  Point-of-sale signs make the bridge to educate your customers for you. 

POS signs can also serve to get people in your door.  Large and colorful graphics, such as a wall wrap or window graphics, can attract a customer to walk into your business, whether you’re advertising a new product or a sale. 

Poster displays are a great tool for getting the word out about other products and offers.  They can also be easily changed to reflect your latest promotions.  You may have noticed that poster displays are often found in clothing stores because they work well.  Clothing stores use them to show the items that are on sale.  They can be found inside and outside of dressing rooms, and throughout the store pointing out accessories that complement specific clothing well.

With a well-placed point-of-sale display, your customers will be interested in more products and/or services before they are even ready to check out.