You've probably heard that you have to spend money to make money at some point in your life. It can seem difficult to justify expenses for a fundraiser, as it seems like you are taking money away from the cause. When it comes to signage for your event, spending a little money should lead to raising a lot more money. Well-designed and optimally-placed signage provides a great return on investment. We have some tips to help you maximize your fundraiser’s earning potential with effective signs.
When creating any fundraising signage, there are some simple design rules you should always follow. It is important that your signage is clear and readable. Whether it is designed for foot traffic or passing cars, if your sign is difficult to read you may miss out on potential donors. Therefore, your sign should be large enough to provide all the pertinent information, the font should be easy to read, and it should be free from clutter.
It may be tempting to fill your sign with information, but simpler is better. The cause, the place, the date, the time, and contact information or a website is all you need. Too much text can make your sign difficult to read when passing. If you have any space left after including that information, then you should add design elements or photos. The colors should be eye catching and contribute to the readability of the sign. If the event or organization has brand colors, you would do well to match those.
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Creating an attractive and informative fundraising sign can be easy and fun if you follow the correct principles. If you would like help with any aspect of the process, don't hesitate to contact Signarama Buffalo Grove. Well-designed signage can be the difference between an unsuccessful fundraiser and a successful one. Get started on yours today!
