As a contractor, your truck is an essential part of your business. It enables you to transport parts and equipment to jobs, but that shouldn't be its only role. Your truck represents a golden opportunity to connect with potential customers. A full vehicle wrap is a brilliant way to expand your marketing efforts with no ongoing costs. There are numerous advantages to installing a vehicle wrap on your work truck, and design isn't especially difficult.
A vehicle wrap means that you will be advertising whenever you are on the road, or on a job. A well-designed wrap will catch people's attention and drive them towards your business. Whenever you are commuting, you have the opportunity to connect with other motorists. If you spend any time stuck in morning traffic, a vehicle wrap can really make an impression on people who don't have anything to do but read it. Captive audiences are not the only ones that you can capture with a vehicle wrap. Anytime you visit a local business as a customer, your truck will announce that you can provide valuable services to both the owner and other customers. A truck with a vehicle wrap parked outside your office can double as a sign. American Trucking Associations, Inc. estimates that a vehicle wrap in a major metropolitan area can reach over four million people a year. Perhaps most importantly is reaching the neighboring homes and businesses while on the job. If someone in the community needs a contractor and they see your company's truck, they may ask your client if they would recommend you. Word of mouth advertising is one of the most effective ways in growing a business; jumpstart it with a vehicle wrap!
If you are sold on the idea of a low cost, mobile advertisement, then the next step is to design your vehicle wrap. The standard signage considerations apply. Your text should be clear and concise. Motorists and pedestrians may need to read it quickly and clutter just complicates that. Contrast in your colors is another important aspect of readability; it also factors into how eye catching your truck will be. Information that you should have on a vehicle wrap includes: business name, general services and services area, certifications, website address, and phone number. The driver's side panels and rear of the truck are the two highest visibility sections, and you should include the information that you value the highest in these locations.
