Advertising and Branding Your Business with the Color Yellow

Color should be an important part of any branding strategy. The colors that you use to represent your business evoke emotions and send a message. On a sign or logo, the colors aren't just responsible for attracting attention, but also being appealing and matching your brand. The focus of this blog will be yellow, a powerful color, but one that must be used carefully. We'll look at some of the advantages of making yellow a part of your brand and some of best ways to use it in your marketing materials.

Colors affect emotions, so you have to consider how you'd like to represent your company. Yellow is cheerful, rejuvenating, and energetic. Companies that place a high value on safety and pragmatism do not typically use it. Yellow is one of the most visible colors because of how much light it reflects. Hence, it’s great for grabbing attention (think taxi cabs). Yellow is also an invigorating color; it can stimulate the metabolism and the mind. If you’re looking to invoke these kinds of emotions with your brand, then including yellow in your marketing and signage is a great idea.

There are some things you should take into consideration before using yellow. Because of its brightness, it can be fatiguing. In large amounts, yellow can be disorienting and overbearing. It’s also not considered to be a traditionally masculine color.

None of these things mean that you shouldn't use yellow, just that a little goes a long way. Be mindful of those considerations when using it and consult a professional sign maker if you would like advice on finding a good balance of color. In general, black, purple, and blue all go well with yellow. Avoid orange and green, as they are too similar to yellow. Of course there are exceptions (like the Green Bay Packers), but use that as a general rule.