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Health & Fitness

Advertising and Branding Your Business With the Color Blue

Color should be an important part of any branding strategy. The colors that you use to represent your business evoke emotions and send a message. On a sign or logo, the colors aren't just responsible for attracting attention, but also being appealing and matching your brand. The focus of this blog will be the color blue, one of the most versatile colors in branding. It is used in a variety of industries, and with good reason. Blue has many positive qualities. It can also be easy to pair with other colors and use in advertisements and signage. We'll explore the various ideas that blue can represent for you, as well as some of the ways you can incorporate it into your brand.

Blue represents many general concepts to people. It is secure and confident yet nonthreatening. Blue is frequently linked to peace and tranquility. It is also a color of faith. Blue is the traditional color of masculinity. It encourages productivity and creativity.                                                                                     

Much of blue's value comes from the positive connotations it has gained over the years. Blue represents many concepts that pair well with certain products and businesses. It is often seen as clean and smooth. It also invokes a cool feeling, thus these attributes lead to the use of blue with liquid advertisements. The clean and smooth aspect can also be seen as precise. Blue is a progressive and intellectual color, well suited for technology ventures. Dark blue is popular in corporate branding. It is a serious color that is linked to integrity and luxury. Light blue is a good color for health companies. It is tranquil and clean, a serene color. All blues have hints of purity and clarity.

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Although blue is great for many things, there are some brands and products that should avoid it. Despite it going well with refreshing liquids, blue should not be used with foods. It is thought to suppress the appetite. Blue is also associated with sadness. This does not mean it is incapable of being used with a positive brand, but rather that it must be done carefully. Finally, because blue has so many meanings, it is also important to consider if any of the aforementioned associations are contrary to your brand identity.

Overall, blue is a great color to use for advertising and branding. It can confer many positive attributes to your brand. It is a strong, versatile option for any role in your advertising. Blue on yellow, white on blue, and blue on orange are all great combinations. Avoid using blue with purple and green as they are too similar. If you have any questions about how to use blue on your signage, don't hesitate to contact Buffalo Grove Sign-A-Rama!

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