One of the best things about the New Year is the opportunity to take a minute and think about the goals, plans and ambitions of the next year. New Year's resolutions are a time-honored tradition and setting them for your business can be a great way to stay motivated and focus on making specific improvements. Your resolutions can be large or small; use your successes and shortcomings as inspiration for making your business better. Below are a few great recommendations that are relevant to many industries.
Developing Your Mobile-Friendly Web Presence Should Be a Priority in 2014
Estimates say that nearly 20% of web traffic comes from mobile devices and that number is only rising. For many people, owning a tablet or smartphone is more practical than a personal computer. More and more people are using their smartphones on the go. Here’s a crazy statistic: studies reveal that when a person researches a business through a smartphone, they usually will make a purchase within an hour of doing so! If your website format doesn't translate to these screens, you're potentially losing customers.
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Stay Active on Social Media
More business and more advertising is being done on social media with each passing year. Websites like Facebook, Twitter, Instagram and Pinterest provide many opportunities to reach out to new customers, stay in contact with current ones, and strengthen your brand. Social media is a great way to stay top of mind with your customers as well as communicate with them in real time. It’s also becoming increasingly important to maintain an active presence on social media sites as the big search engines are putting more emphasis on search rankings for websites with higher levels of engagement. Staying active on social media is also prudent for reputation management.
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Grow Your Physical Networking
Oftentimes a fresh perspective can energize and inspire you to tackle problems in a new way. Join a local business group and pick their brains for ideas that you had not considered. Get involved with your local Chamber of Commerce. Make a concerted effort to meet like-minded business people and develop mutually beneficial relationships.
Expand Your Signage
As much as the focus of 2014 will be on the web, people still exist in the physical world. Things like business signs, vehicles wraps, and sandwich signs maintain their value and attract attention to your business. Having a polished, attractive and consistent look amongst your signage will help grow your business in the New Year.
Finding the perfect balance of these elements is a lofty goal, but your local signage and marketing professionals can help you realize your resolutions. Contact Signarama Buffalo Grove for any tips or assistance that you may need. Cheers to a prosperous New Year!
