Pepsi Contract Brings More Money, Options to Stevenson

Pepsi outbids Coca-Cola for high school vending contract, and puts limits on when students can buy highly caffeinated drinks.

After five years of stocking its vending machines with Coca-Cola products, Stevenson High School will revert to Pepsi beverages.

The change, which will be in place when students return from winter break, comes after PepsiCo offered to pay Stevenson $505,519 for the five-year contract. Coca-Cola’s bid came in at $309,678, Stevenson reported in its Daily Digest

Beverage sale revenue is used for student-related activities, the school said. The contract was approved Monday by the School Board.

The Pepsi machines will be stocked with a variety of Pepsi products, including Gatorade, Mug Root Beer, Orange Crush, Brisk, Lipton tea, Aquafina bottled water, and the regular and diet versions of Pepsi, Mountain Dew and Sierra Mist, school spokesman Jim Conrey said.

“My understanding is that the highly caffeinated drinks such as Pepsi and Mt. Dew will be in vending machines that won't be open until after the school day ends. Apparently, Pepsi is able to set up vending machines so that they can operate on a timing device. If kids try to put money or their ID card into a machine, it will be rejected until the timer allows the machine to be accessible,” Conrey wrote in an email to Patch.

Currently, the vending machines don't carry highly caffeinated drinks at all, he said. Instead of Coke, for example, students can purchase Coke Zero.

Sales at vending machines have declined in the last five years, according to the Daily Digest. While the school sold more than 10,000 cases of Pepsi products annually, sales fell to 4,000 cases of Coca-Cola products during the first year of the contract, the school said.

The decline is attributed to the absence of Gatorade as well as a declining students enrollment and recent sugary drink limitations supported by the American Beverage Association.

Tea drinker December 21, 2012 at 12:15 PM
Tea without any sugar or sweetener should also be an option.
Wright Chase December 21, 2012 at 12:47 PM
Interesting...They are going to carry Orange Crush and the Orange Crush brand is made by Dr. Pepper Snapple, not Pepsi!
Rainstreet December 21, 2012 at 02:09 PM
Why can't they be like other schools and get rid of pop altogether? Do our kids need more sugar to consume during school? Do they also have candy bars in their vending machines because they can make a few more bucks? Most schools in the area have done away with pop machines. I think it is time for the almighty Stevenson to do the same. Obviously, money is the bottom line. This shows the school does not even care about its students.


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