The social Web is where big business is headed. And big business sets it sights on where the people are at as well as where the action is at. IBM is touting its new "Social Business" platform which integrates collaboration, information and lead generation. Advertising Age dedicated its entire September 19, 2011 issue to the digital age. A significant portion of the space reports on Nielsen's recently released third quarter study entitled: "The Social Media Report State Of The Media". If you have not read it, there are some eye opening statistics and information.
LinkedIn is the largest social business platform for business people interested in social business as well as job seekers. I have expresed this opinion innumerable times prior in this blog and elsewhere on the Web. I do local presentations and seminars for small business people and job seekers in several North and Northwest suburban Chicagoland locations.
I continue to spread the word through a Webinar this coming Monday, September 26th, from 7:00 until 9:00PM. The description reads:
"LinkedIn is the world's largest social media site for business networking and making connections as well as looking for jobs or candidates to fill jobs. It now boasts a membership of 120 million which is a 61% growth in less than a year. Your first goal is making sure your profile is 100% complete if you intend on using this network to expand your business marketing or job search. Build your LinkedIn profile from a sales and marketing point of view to use this tool in your small business marketing efforts or job search. You cannot 'merely fill in the blanks' and wait to be discovered as in “Field of Dreams”. Learn something about the nature of search and how search engines find you. Search is based on keywords and placing them in critical LinkedIn sections. Even if you have a LinkedIn profile, you can benefit since I will show newly added sections and applications. This is an introduction to LinkedIn as a networking tool."
Register for this free Webinar and enjoy in your jammies at http://www.bigmarker.com/mikey/room2. I promise no sales pitches, just free information.
You should have a LinkedIn profile already set up to maximize the benefit. Basic membership is free. Go to http://linkedin.com to sign up. All you need is your real name, an email address and a password to get started.
See you Monday and connect with me on LinkedIn at http://www.linkedin.com/in/michaellyublosky