Marketing and Selling 

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 Skokie  See map

This mini-workshop covers effective and strategic utilization of marketing tools to give you a competitive edge. Learn how to define your target market, creating a point of difference and developing a marketing plan to reach new customers.  

  • Define your business concept and use the definition in the marketing effort

  • Understand the market environment and develop a realistic competitive advantage

  • Your products and services should create real value for customers by meeting their needs

  • Price company offerings competitively, while providing a reasonable profit

  • Your distribution system should support the organization's other marketing activities

  • Ensure that the promotional program, including social media, provides measurable results

  • The marketing plan is a living document, allowing you to change course when necessary 

Presented by SCORE Chicago, counselors to small businesses and start ups offering free, lifetime and confidential mentoring, educational programs as well as consulting services to select businesses.

To register online for notices of workshops within 15-20 miles of your zip code, please visit us at: http://blog.scorechicago.org/mini-workshop-sign-up/


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