The Buffalo Grove Theater continues to seek the community’s support as it works to stay in business by raising enough funds to purchase digital equipment.
The theater launched an Indiegogo campaign Sept. 11. It aims to raise $180,000 over the course of 60 days, according to the fundraising site. The money would cover the cost of installing the digital technology that all theaters will need to show movies beginning in 2014.
“We want to continue to stay in business and offer affordable movies to the masses. Without small Independent Theaters like this one, there would be nothing keeping the costs down and the big chains will be able to completely control movie prices,” theater officials wrote on their Indiegogo page.
The theater originally set out to raise $300,000. It has since found a company that can ready its five screens for digital projection for $180,000, officials said.
Donors are invited to contribute any amount to the campaign. Those who give specified amounts will receive perks such as raffle tickets, movie tickets, concessions and promotional items in exchange for their donation.
“Any little contribution we greatly appreciate and will help us be able to afford to stay in business,” states the theater’s Indiegogo message.
If the fundraising goal is not met, donations will help cover the theater’s debts to studios and vendors before it closes, according to the message.